As a Mento Coach, your voice and presence help shape our broader community. We encourage coaches to engage authentically, support one another, and help spread awareness of Mento in ways that feel natural and aligned with your personal brand and professional values.
Social media is an outlet to celebrate coaching, share professional insights, support fellow coaches and members, and contribute to the growth of the Mento community. We appreciate coaches who help amplify the community and create a positive, supportive environment for others.
Representing Yourself as a Mento Coach
🎓 After graduating from Mento 101, coaches are encouraged to:
- Follow Mento on LinkedIn
- List your coaching role on your LinkedIn profile in the following format:
Title: Your functional role + the term Coach
(Example: Engineering Coach, Product Coach, Sales Coach)
If you have been a C-Suite, you may use the title Executive Coach otherwise, please use your functional role + the term Coach only.
Company: List Mento as the company
Description: Descriptions are optional. Should you choose to add one, we suggest using the following formula
I’m a [Title] Coach at Mento, where I combine [X years] of operating experience with coaching to help leaders accelerate growth, improve performance, and create transformational impact in how they lead and work.
Engaging with Members on LinkedIn
Online interactions with members should reflect the same professionalism, trust, and care that guide the coaching relationship.
Coaches are welcome to:
- Accept LinkedIn connection requests from members if the member initiates the request
- Support members through light, appropriate engagement such as liking or reacting to professional updates and accomplishments
- Celebrate members in ways that maintain confidentiality and respect professional boundaries
To help preserve trust and maintain appropriate boundaries, we ask coaches to avoid:
- Initiating LinkedIn connection requests with members
- Publicly disclosing or referencing the coaching relationship
- Commenting on or reposting member content in ways that could unintentionally reveal the coaching relationship
- Using coaching relationships primarily for networking opportunities, introductions, or business development purposes (i.e. requesting introductions to a member’s connections or employer contacts)
Protecting confidentiality and maintaining trust should guide all interactions with members online.
Professional Conduct on Social Media
As members of the Mento community, coaches play an important role in shaping a positive, respectful, and supportive environment online.
Coaches are encouraged to:
- Engage authentically and professionally online
- Share perspectives and experiences in a constructive and supportive manner
- Share authentically about why they chose to become a coach
- Speak from their own experience and perspective when posting about Mento
- Engage with Mento’s public content in ways that feel natural to them, including liking, commenting on, or sharing posts
- Support and celebrate fellow coaches, members, and the broader Mento community
- Help foster a collaborative and welcoming coaching community
We ask coaches to approach public interactions with professionalism, care, respect, and sound judgment. Please keep in mind that organizations and individuals who follow or view Mento’s LinkedIn pages and posts may become future partners, members, or collaborators.
Member Testimonials
We love celebrating member growth and success stories. Any use of member testimonials, endorsements, or success stories should follow Mento’s existing testimonial guidance and approval process outlined in the Coaching Standards & Ethics Toolkit.