Cover Letter Example 1
Dear XXX,
I grew up with Google. When I was seven years old, I used to sneak down to my Dadās office at five in the morning to play video games. I still remember opening the browser and seeing the bright, multi-colored letters above the search box for the first time. Iāve always been interested in the tech space and, while my background has mainly been in the sciences, Iām ready to dive head first into the digital world.
I believe I would be a great fit for the Digital Advertising Sales Account Manager role because I have a deep understanding of the businesses that partner with Google and how they define success.
You might notice that there isnāt much ātraditionalā digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform.
Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend).
Understanding how these small businesses worked was critical to my success, and I believe those skills will help Google acquire happier, more successful customers who are inclined to spend. In addition, Iāve done some research on your team and have come to understand that your largest challenge is around successfully growing smaller accounts at scale. Based on my experience, Iāve put together a few suggestions below this letter ā Iām happy to chat through them in more detail if youād like.
I wanted to close with a quick story about Google that solidified my choice to apply. My referral, [Name of Referral], works in the education vertical. He services the southeast and many of his accounts are rural. On his last visit down there, in a South Carolina town of 1,500 with no wifi, a teacher asked him if Google could help bring the internet to them.
When [Name of Referral] made it back to the office, he emailed Astro Teller asking about the potential for Project Loon to help bring this town in the 21st century. To his surprise, Astro wrote him back within the week mentioning that heād look into it.
While things didnāt pan out, the fact that director of Googleās moonshot project division wrote back an employee about an elementary school in South Carolina blew me away. That is the kind of work I want to be doing.
Thank you for taking the time to read my note, Iām incredibly excited to have the opportunity to be considered for this position.
Best,
Austin
Cover Letter Example 2
Dear [Hiring Manager],
Grapes and [Company Name]. Both are amazing in their own right, but I never thought Iād get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture.
A few weeks ago, we watched the āVirtual Viewing Party: Holidays from Around The Worldā video by [Company Name]. My students particularly loved the segment on the Spanish New Yearās 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, weāre working on a culture project where students research a Spanish tradition and create a 3D representation of it. Iāve never seen so much energy in my classroom.
Amazing stories like these are why I want to work for [Company Name]. You may notice that my resume does not reflect ātraditionalā marketing experience. After completing my masterās, I worked as the marketing manager for the UNCC Department of Languages program. I created a strategic marketing plan to increase enrollment for the Masterās in Spanish program. At the end of the year, the program saw a 50% increase in student enrollment (the largest jump in four years).
Soon after, I pursued teaching for a few years. In order to get more experienced in the marketing analytics space, I created my own online education website to teach Spanish to adult learners. After testing various digital marketing strategies, my first product launch resulted in a 10% sell through rate. In addition, I am Google Analytics Certified and have working knowledge of SQL.
My marketing experience coupled with my education experience gives me a unique perspective on Discovery Educationās product. After analyzing the company through the lens of both a marketer and a user, I put together a report outlining step-by-step data backed strategies that can help Discovery Education:
- Drive 4.5X more qualified leads
- Enhance its user experience for both prospects and current customers
- Implement a digital marketing strategy that has helped companies increase revenue by 760%.
- Leverage Google Analytics Goal Paths to test these ideas
Finally, Iād like to add that I had the pleasure of connecting with [Current Employee], one of your product marketing managers. [Employee] spoke so passionately about the product, and told me about the new partnerships [Company Name] has with the NFL and MLB. His drive to get the product in front of thousands of students is extraordinary. Iām extremely excited for the opportunity to join such a passionate group of people, and help impact students on such a large scale.
Thank you for taking the time to read my letter. Iām looking forward to next steps.
Regards,
[Clientās Name]